When you think about blogging you first think about setting up your own WordPress website, or perhaps through a third-party platform like Blogger, Tumblr, Weebly, or WordPress.org.
But you can also use Instagram to blog. Now I wouldn’t recommend that you write 1000 word posts and publish it on your Instagram as the attention span of most users doesn’t really allow for that.
Short stories of 150-250 words are a very good option though, from now on we will call that micro-blogging.
Do make sure its jam-packed with information your followers want to see because more = better still applies, you just have to do it without all the fluff and get to the point right away so that it makes it worth the time of your readers.
In this post, we will give you a little help by providing some pointers of what to say, and how to do it, as well as the different types of content your audience will engage with.
Start with the most important thing you have to tell.
Remember I said that you have to grab their attention? So that’s what you start with so that they hopefully stick long enough to read the rest as well. Make sure to add an attention-grabbing picture right at the start as well.
Encourage interaction by simply asking for it
Try to turn every other sentence into some sort of call to action by asking your readers questions. With a little luck, something catches them and they will comment on that. Engagement is everything on Instagram and allows you to grow your profile at the speed of light. That way you don’t have to use Instagram tools that are becoming less effective as everyone is using them nowadays.
Lists of relevant tips & tricks do very well
People don’t like to read long paragraphs but they do like bullet point lists that provide them a quick overview of what you have to tell so it’s essential that you use those to tell your story.
Run a contest or a sweepstake
People love free stuff and the easiest way to create engagement is, therefore, to give something away. It doesn’t have to be crazy expensive, even the smallest things can result in a lot of engagement from your fans. It’s more about the idea than the actual product itself.
Microblogging definitely provides a way to stand out from the crowd, going through thousands of pictures without a story attached to it also gets boring after some time so you can fill that gap by doing it slightly differently.